Launch & Discovery Guides
Practical guides on launching products, getting discovered, and reaching the right audience - written for founders and developers.
Podcast Downloads Under IAB v2.3: The 1-Minute Rule, the Measurement Window, and What an Ad Buyer Should Ask
A podcast download proves an episode file reached a device, not that anyone played it. How IAB Tech Lab Podcast Measurement v2.3 (September 2026) filters requests into downloads, why certified hosts can disagree, and what to ask before you buy podcast ads on a CPM.
MediaProNet Editorial Team
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UTM Tags for Newsletter, Podcast and Creator Buys: Which utm_medium Puts Each Click in the Right GA4 Channel
GA4 files a tagged click under a channel by matching your utm_source and utm_medium against fixed rules. The values to use for a newsletter slot, a podcast read, a creator post, a whitelisted ad, a banner and a sponsored article, and the ones that send clicks to Unassigned.
What Goes in a Media Kit: The 8 Parts an Advertiser Reads Before Booking
A media kit is the one or two pages a publisher or creator sends so an advertiser can decide and book without a call. The eight parts, which number to quote from each analytics tool, how to price a placement, and the checks a buyer runs before paying.
ads.txt and sellers.json: How Publishers Declare Who May Sell Their Ad Space, and How Buyers Check It
ads.txt lists the ad companies allowed to sell a website's ad space; sellers.json and the SupplyChain object show who is behind each seller account. The line format, DIRECT vs RESELLER, the crawler rules, and the four checks a buyer runs on one bid request.
Influencer Whitelisting: How Brands Run Ads Through a Creator's Account, Platform by Platform
Whitelisting lets a brand pay to run a creator's post as an ad under the creator's name. How the permission works on TikTok, Instagram, Facebook and YouTube, how long it lasts, how it ends, what to put in the agreement, and why the ad still needs an Ad label.
What Counts as a Viewable Impression? The 50% for One Second Rule, and What It Costs You
An ad impression is viewable when half its pixels are on screen for one continuous second, or two seconds for video. The full industry standard, served vs measured vs viewable counts, what a viewable thousand really costs, and what buyers and publishers can check.