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Launch & Discovery Guides

Practical guides on launching products, getting discovered, and reaching the right audience - written for founders and developers.

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LatestMedia Buying

UTM Tags for Newsletter, Podcast and Creator Buys: Which utm_medium Puts Each Click in the Right GA4 Channel

GA4 files a tagged click under a channel by matching your utm_source and utm_medium against fixed rules. The values to use for a newsletter slot, a podcast read, a creator post, a whitelisted ad, a banner and a sponsored article, and the ones that send clicks to Unassigned.

MediaProNet Editorial Team

October 21, 20268 min read