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Launch & Discovery Guides

Practical guides on launching products, getting discovered, and reaching the right audience - written for founders and developers.

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LatestMedia Buying

Podcast Downloads Under IAB v2.3: The 1-Minute Rule, the Measurement Window, and What an Ad Buyer Should Ask

A podcast download proves an episode file reached a device, not that anyone played it. How IAB Tech Lab Podcast Measurement v2.3 (September 2026) filters requests into downloads, why certified hosts can disagree, and what to ask before you buy podcast ads on a CPM.

MediaProNet Editorial Team

October 22, 20268 min read