Launch & Discovery Guides
Practical guides on launching products, getting discovered, and reaching the right audience - written for founders and developers.
UTM Tags for Newsletter, Podcast and Creator Buys: Which utm_medium Puts Each Click in the Right GA4 Channel
GA4 files a tagged click under a channel by matching your utm_source and utm_medium against fixed rules. The values to use for a newsletter slot, a podcast read, a creator post, a whitelisted ad, a banner and a sponsored article, and the ones that send clicks to Unassigned.
MediaProNet Editorial Team
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What Goes in a Media Kit: The 8 Parts an Advertiser Reads Before Booking
A media kit is the one or two pages a publisher or creator sends so an advertiser can decide and book without a call. The eight parts, which number to quote from each analytics tool, how to price a placement, and the checks a buyer runs before paying.
#ad, Sponsored or Paid Partnership? Which Disclosure Label Works in the US, UK and EU
Put "Ad" first, where people look before anything else. A label-by-label check of what the US FTC and the UK ASA accept, what EU law requires, and where the label goes in posts, videos, streams and sponsored articles.