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Launch & Discovery Guides

Practical guides on launching products, getting discovered, and reaching the right audience - written for founders and developers.

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LatestAd Operations

Display Ad Sizes: The Banners to Build, Their File Weight Caps, and the 30% Density Rule

Which banner sizes IAB Tech Lab, Google AdSense and Google Ads each list, drawn to one scale; their file weight caps; and how much of a page the Better Ads Standards let ads cover.

MediaProNet Editorial Team

October 23, 20267 min read

More Articles

2 total
Media Buying7 min read

What Counts as a Viewable Impression? The 50% for One Second Rule, and What It Costs You

An ad impression is viewable when half its pixels are on screen for one continuous second, or two seconds for video. The full industry standard, served vs measured vs viewable counts, what a viewable thousand really costs, and what buyers and publishers can check.

MediaProNet|Oct 15